RED BULL GIVES YOU WINGS1987 was not just the launch of a completely new product, but the birth of a completely new product category – energy drinks. Red Bull gives people and ideas wings and sets remarkable milestones in sport and culture.Consumption opportunitiesThe drink was developed for times of increased exertion and is valued worldwide by top athletes, students, those in demanding jobs and on long car journeys.For people who want to do without sugar, but not Red Bull: The sugar-free Red Bull Sugarfree gives you wings without sugar.Red Bull was the first brand in the energy drink category worldwide to recognize consumers’ desire for a sugar-free option and introduced Red Bull Sugarfree.